Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions. Unfortunately, they are also one of the least reliable types of questions. Since respondents tend to exaggerate their actual...