Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
Rewrite Agreement Scales to Eliminate Acquiescence Bias
Agreement scales, one of the most popular types of questions, are also one of the least reliable types of questions.
When and How to Use Bipolar Scales
Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.
10 Tips for Questionnaire Design
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view, think of question order as a conversation, explain jargon, give them lists of choices that apply to them and allow them...
Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.