The Ideal Survey Length

The Ideal Survey Length

In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.

Issues with Grid Questions

Issues with Grid Questions

Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.

The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...