Yes/No Questions vs. All-That-Apply Questions

Yes/No Questions vs. All-That-Apply Questions

Sometimes you have to say “No” to yes/no questions. While yes/no questions are easy to write, they are not always the right question for a task. In part, this is because respondents tend to be agreeable and often select “Yes” by default. (This is called acquiescence...
The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
Asking About Race and Ethnicity

Asking About Race and Ethnicity

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...
When and How to Use Bipolar Scales

When and How to Use Bipolar Scales

Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be replaced with unipolar scales such as Not at all satisfied to Completely satisfied. And even when bipolar scales are more...