by Jeffrey Henning | Aug 29, 2025 | Blog
Agreement scales, one of the most popular types of questions, are also one of the least reliable types of questions.
by Jeffrey Henning | Aug 31, 2024 | Blog
Consider using unipolar instead of bipolar scales, if possible. When keeping a bipolar scale, use newer formats.
by Jeffrey Henning | Apr 3, 2024 | Blog
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view, think of question order as a conversation, explain jargon, give them lists of choices that apply to them and allow them...
by Jeffrey Henning | Aug 16, 2023 | Blog
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
by Jeffrey Henning | Feb 28, 2023 | Blog
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...