by Jeffrey Henning | Jul 30, 2021 | Blog
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of...
by Jeffrey Henning | Jul 7, 2019 | Blog
Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible. For instance, we were asked to run a matrix of 40 attributes about 8 brands (that’s 320 questions!). The kicker was that...
by Jeffrey Henning | Nov 19, 2014 | Blog
Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem. Need upper-income parents? Again, no problem! But what if you need to...
by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
