Asking About Race and Ethnicity

Asking About Race and Ethnicity

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...
Asking Too Much

Asking Too Much

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.

7 Best Practices for Writing Better Screeners

7 Best Practices for Writing Better Screeners

Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem. Need upper-income parents? Again, no problem! But what if you need to...