by Jeffrey Henning | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
by Jeffrey Henning | Jul 31, 2019 | B2B Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, “The Impact of the...
by Jeffrey Henning | Jul 31, 2019 | Uncategorized
RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations. Our...
by Jeffrey Henning | Jul 31, 2019 | Uncategorized
Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...
by Jeffrey Henning | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go...
