In the previous post we talked about how the marketing stack is killing your business due to the large number of solutions in it.
But as a B2B marketer who needs insights, how do you deal with this challenge? The two most common approaches are to:
- Use the built-in analytics available with each solution within the marketing stack
- Try integrating them within a centralized pure play data analytics solution
Well, according to published research, both options have their own set of challenges.
Read more at Claritix.