by Jeffrey Henning | Jun 30, 2016 | B2B Surveys, In the News, Worldwide Surveys
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...
by Jeffrey Henning | Jun 27, 2016 | Uncategorized
The goal of the hackers is not to destroy or permanently encrypt the data, but to secure fast payment of the ransom. That is the ransomware business model – quick cash. Historically, the amount of ransom demanded by the perpetrators has been relatively low in order to...
by Jeffrey Henning | Jun 24, 2016 | Uncategorized
55% of respondents from organizations that are not implementing any personalization yet, plan to use website or in-app personalization (web or mobile) within the next year. Of those already using personalization, 89% report an improvement or “lift”, and of those, 53%...
by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
by Jeffrey Henning | Jun 9, 2016 | Uncategorized
An independent 2016 Crypto-Ransomware Report, commissioned by Intermedia and executed by market-research consultancy Researchscape International, found that paying for restored access is more about losing productivity during downtime than it is the cost of the ransom....
