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Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

by Jeffrey Henning | Jun 13, 2019 | Uncategorized

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers...
20 Ways to Make the Live Chat Experience More Personal

20 Ways to Make the Live Chat Experience More Personal

by Jeffrey Henning | Jun 6, 2019 | Uncategorized

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? Have you ever gone on a company’s website, and initiated live chat support (with what you thought was a real person) only to have a poorly...

The PR Agency Dilemma: How to Delight Clients over the Long Term

by Jeffrey Henning | Jun 6, 2019 | In the News

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
Five Key Gaps Limiting Visual Merchandising Confidence

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 3, 2019 | B2B Surveys, In the News, Retail Surveys

  How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated,...
Want To Retain Your Customers? Make It Personal

Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....
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