by Jeffrey Henning | Feb 1, 2019 | consumer-research, MRX Surveys
Earlier this week NFL columnist Mike Freeman tweeted the following: Unpopular belief: public opinion of Tom Brady outside of New England has shifted. Most people like him now. Don’t see him as a cheater. Instead view him as someone who has outlasted the accusations....
by Jeffrey Henning | Jan 2, 2019 | consumer-research
To ensure our online samples are representative, for our omnibus survey and our other surveys, we quota sample by a range of demographics. We then rim weight the results by gender, age, region, race/ethnicity, Hispanicity, and educational attainment. For social policy...
by Jeffrey Henning | May 24, 2018 | tcheevers
Speaking with Communications professionals on a regular basis (corporate and agency), the question that has been percolating in my mind is “What’s the optimal cadence for communicating with an audience?” The range seems to stretch from annually, biannually, to...
by Jeffrey Henning | Jan 9, 2017 | tcheevers
Jon Krosnick, Professor of Communication, Political Science, and Psychology, Stanford University spoke at the NYAAPOR meeting on May 15th. On the topic of polling, Jon started by pointing out the crisis in the public image of polling, citing Nate Silver’s comment that...
by Jeffrey Henning | Dec 26, 2016 | tcheevers
Vivaldi Partners presented at the NY AMA to a capacity crowd at the Scandinavia House in New York City. The topic of “social currency” was explored by the panelists from Saks 5th Avenue, AB InBev, and Cadillac. Each attendee received a gold envelope with a “key” (USB...
