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Study: Personalization Translates Into Increased ROI

Study: Personalization Translates Into Increased ROI

by Dominic DeSousa | Apr 7, 2020 | Uncategorized

In a recent study, titled, “2019 Trends in Personalization Report” (Evergage/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a “strong” or “extremely strong” effect. Read the...
Study: Personalization Translates Into Increased ROI

2020 Personalization Trends Survey: Participate Today

by Dominic DeSousa | Feb 24, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including...
Study: Personalization Translates Into Increased ROI

Personalization Results from 3 Leading Companies

by Dominic DeSousa | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
Key Challenges With Personalized Marketing And How To Overcome Them

Key Challenges With Personalized Marketing And How To Overcome Them

by Dominic DeSousa | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...
Study: Personalization Translates Into Increased ROI

With Personalization, Less Can Be More

by Dominic DeSousa | Aug 19, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

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