Omnibus Survey Questions



For those times when you need a large sample size to just a few questions, Researchscape offers a weekly omnibus of 1,000 U.S. adults, aged 18 years old and up.

To achieve your objectives, Researchscape will professionally design up to 5 questions following research best practices. The questions will be fielded in the next available omnibus study (for more questions, we will field a custom survey). We field an omnibus every Friday and deliver results on the next Monday (excluding holidays). (Need something tomorrow? Check out the B2C Next Day survey.)

Standard demographic data is provided and crosstabulated: gender, age, state, Census region, race, Hispanicity, educational attainment, household income, marital status, household size, and number of children. Social research demographics are optional: political ideology, political party, religion/evangelicalism, and registered voter status. Additional demographics can be added as custom questions (e.g., home ownership, age of children, employment status). To improve representativeness, results are weighted by gender, age, Census division, race, Hispanicity, and educational attainment; social research is weighted by political and religious variables as well. The deliverables include a Word report, a PowerPoint of the frequency results and key crosstabs, and an Excel crosstabulation file, as well as the raw data.

This fee includes up to 5 questions, where a question can be an essay question, a select-one question, a select-all-that-apply question with no more than 10 choices, or a set of 3 rows of a grid. Additional questions cost $100 each. In addition to custom questions, standard blocks of questions are available:

  • Unaided awareness / Aided awareness / Brand usage
  • Overall satisfaction and key driver analysis
  • Incidence check and profile

A question’s display can be conditional upon the answers of a prior question, for times when you have detailed follow-up questions for low-incidence populations; for instance, asking if consumers have purchased a product in the past 30 days, then following up with those who have.

Your questions will be included in an omnibus survey with questions from other Researchscape clients. All questions are confidential to each individual client. If you need a dedicated survey, check out the U.S. Nationally Representative Survey.


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