Omnibus Survey Questions



For those times when you need a large sample size to just a few questions, Researchscape offers a weekly omnibus of 1,000 U.S. adults, aged 18 years old and up.

To achieve your objectives, Researchscape will professionally design up to 5 questions following research best practices. The questions will be fielded in the next available omnibus study (for more questions, we will field a custom survey). We field an omnibus every Friday and deliver results on the next Monday (excluding holidays). (Need something tomorrow? Check out the B2C Next Day survey.)

In addition to custom questions, standard blocks of questions are available:

  • Unaided awareness / Aided awareness / Brand usage
  • Overall satisfaction and key driver analysis
  • Incidence check and profile

Standard demographic data is provided and crosstabulated: gender, age, state, region, race/ethnicity, Hispanicity, educational attainment, employment status, household income, household size, marital status, and presence of children under 25 at home. Additional demographics can be added as custom questions (e.g., home ownership, age of children, political party). To improve representativeness, results are weighted by gender, age, region, race/ethnicity, Hispanicity, and educational attainment. The deliverables include a Word report, a PowerPoint of the frequency results and key crosstabs, and an Excel crosstabulation file, as well as the raw data.

This fee includes up to 5 questions, where a question can be an essay question, a select-one question, a select-all-that-apply question with no more than 10 choices, or a set of 3 rows of a grid. Additional questions cost $100 each.

A question’s display can be conditional upon the answers of a prior question, for times when you have detailed follow-up questions for low-incidence populations; for instance, asking if consumers have purchased a product in the past 30 days, then following up with those who have.

Your questions will be included in an omnibus survey with questions from other Researchscape clients. All questions are confidential to each individual client. If you need a dedicated survey, check out the U.S. Nationally Representative Survey.


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