For FINN Partners we conducted a study of 1,089 participants from April 29 to May 1. The topic of this survey was to examine the shopping habits of consumers, and their reactions to the growing prices at the supermarket. Some methods that they are employing include buying from less costly brands, (39%), using coupons and deals (36%), and buying fewer groceries (35%). The leading factor for consumers is the healthiness of products, at 56%.

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