For FINN Partners we conducted a study of 1,089 participants from April 29 to May 1. The topic of this survey was to examine the shopping habits of consumers, and their reactions to the growing prices at the supermarket. Some methods that they are employing include buying from less costly brands, (39%), using coupons and deals (36%), and buying fewer groceries (35%). The leading factor for consumers is the healthiness of products, at 56%.
Read more at 4 Hoteliers or FINN Partners.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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