Hockey fans are excited about the Stanley Cup, yet few Americans consider hockey their favorite sport to follow. In a recent online survey by Researchscape, only 5% of respondents said that hockey was their favorite sport, behind football, baseball and basketball.

What is your favorite sport to follow?
 Source: Researchscape, n = 

Researchscape surveyed 302 U.S. adults. The online survey was fielded from October 8 to November 20, 2012; survey results were not weighted. Based on the methodology, this survey is only slightly likely to be representative of U.S. consumers in general: the results should be considered qualitative or directional in nature.

A separate Gallup survey in December 2005 produced the same ranking of the top 4 major sports, with ice hockey barely edging out ice/figure skating.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.