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NEC Members Invited to Participate in Women’s Leadership Survey

NEC Members Invited to Participate in Women’s Leadership Survey

by Jeffrey Henning | Jul 9, 2018 | Uncategorized

The New England Council is pleased to again partner with The Commonwealth Institute (TCI) on its Women’s Leadership Development in Massachusetts 2020 Impact Study, the 3rd annual state-wide study focused on understanding employers’ actions to develop, retain, and...

Personalization by the numbers—what’s working, what needs improving?

by Jeffrey Henning | Jul 7, 2018 | Uncategorized

New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to...

Fill Technical Talent Gap for the More Than 2k Open Software Dev Jobs

by Jeffrey Henning | Jun 20, 2018 | Uncategorized

Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the opening of its East Bay campus to address the rising local demand for programming skills. With more than 2,300 open software...

Why Digital Marketers Should Be More Like Personal Shoppers

by Jeffrey Henning | Jun 14, 2018 | Uncategorized

Data doesn’t lie. Personalization maps to revenue. Businesses that harness the power of personalization are seeing results. This shouldn’t be too surprising. Consumers expect a personalized experience, and they will reward companies that deliver it. Read more at...

Online Shoppers Indicate Strong Preference for ‘Try Before You Buy’ Payment Choice

by Jeffrey Henning | Jun 11, 2018 | Uncategorized

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online because they don’t have the chance to see or try on those items first. According to a new national study, online retailers could address this...

Personalization Gaining Value in Retail Customer Experience, Study Reveals

by Jeffrey Henning | May 4, 2018 | Uncategorized

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. That’s the finding of an Evergage and Researchscape International study regarding the...
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