by Jeffrey Henning | May 4, 2018 | Uncategorized
Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. That’s the finding of an Evergage and Researchscape International study regarding the...
by Jeffrey Henning | Feb 2, 2018 | Uncategorized
If you own a small business, you should open a business bank account to organize your finances. While this may seem like a simple task, it requires good decision-making and careful thought. According to www.businessnewsdaily.com, small business experts share some of...
by Jeffrey Henning | Jan 27, 2018 | Uncategorized
Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions. Read more at The Marketing...
by Jeffrey Henning | Dec 18, 2017 | Uncategorized
Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51 percent) say they use it at least once...
by Jeffrey Henning | Nov 27, 2017 | Uncategorized
Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected...
by Jeffrey Henning | Jul 21, 2017 | Uncategorized
For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome. In February and March 2016,...
