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Six Mistakes to Avoid When Opening Business Account

by Jeffrey Henning | Feb 2, 2018 | Uncategorized

If you own a small business, you should open a business bank account to organize your finances. While this may seem like a simple task, it requires good decision-making and careful thought. According to www.businessnewsdaily.com, small business experts share some of...

Personalization – Are You Really Ready To Do It?

by Jeffrey Henning | Jan 27, 2018 | Uncategorized

Marketers get caught up in the promise of personalization, but is it beneficial for all brands, particularly data-constrained CPG brands? Before investing in personalization, brands need to answer the following questions. Read more at The Marketing...

Most Owners of Wearable Fitness Devices Continue to Use Them Daily According to New National Study

by Jeffrey Henning | Dec 18, 2017 | Uncategorized

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51 percent) say they use it at least once...

Two Ways to Boost the Impact of Personalization in 2018

by Jeffrey Henning | Nov 27, 2017 | Uncategorized

Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected...

Email Marketing Is a Double Win for Customer Acquisition, Retention

by Jeffrey Henning | Jul 21, 2017 | Uncategorized

For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome. In February and March 2016,...

Getting to YES with Point of Purchase/Point of Sale Financing

by Jeffrey Henning | Jul 12, 2017 | Uncategorized

Have you ever thought about buying furniture, appliances, airline tickets, or healthcare services using an instantly approved lease or loan? For individuals who do not have the cash or liquid assets to make a significant purchase outright, or who do not feel...
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