by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys
Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
by Jeffrey Henning | Jul 11, 2017 | B2B Surveys, In the News, Social Media Surveys
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to the PR...
by Jeffrey Henning | Jul 7, 2017 | In the News
From movies to markets, artificial intelligence (AI) is a hot topic. In the retail and marketing sector, the staff at PYMNTS reports, “Thanks to an abundance of consumer data at their fingertips, retailers have slowly and subtly begun rolling out applications for many...
by Jeffrey Henning | Jun 26, 2017 | In the News
Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos from the recent PRSA Counselors Academy meeting in Seattle. We interviewed industry legend Tom Hoog, former Chairman of...
by Jeffrey Henning | Jun 22, 2017 | B2B Surveys, Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Worldwide Surveys
The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for...
by Jeffrey Henning | Jun 13, 2017 | In the News
Cloud adoption is on the rise. According to a recent Gartner prediction, the worldwide public cloud services market will grow 18 percent in 2017 to $246.8B, up from $209.2B in 2016. As more and more organizations move to the cloud, many IT teams are tasked with...
