by Jeffrey Henning | Jul 22, 2011 | Blog
Of the 961 unique links shared on the #MRX community last week, here are 5 of the most retweeted… ESOMAR Publishes Social Media Research Guideline – ESOMAR has published research guidelines for SMR, governed by the principles that “underpin its existing...
by Jeffrey Henning | Jul 8, 2011 | Blog
Here are five of the most retweeted links on the Twitter #MRX communitythis week, four of which touch on challenges with surveys. Are surveys a thing of the past? – Ray Poynter recently led a brainstorming session on the future of market research: When the...
by Jeffrey Henning | Jun 20, 2011 | Blog
For my wife’s birthday, I took her to see Paul Simon when he came to Boston a few weeks ago. His concert got me thinking that there may not be another artist who has had at least one hit single in each decade starting with the 1960s. Few musicians adapt with the...
by Jeffrey Henning | Jun 13, 2011 | Blog
Recently we were reporting the results of a survey on brand preference. The customer’s first reaction was that the data was wrong – “I know Brand Y has nowhere near that market share,” he said. He was right: Brand Y was a regional player with single-digit...
by Jeffrey Henning | May 1, 2011 | Blog
One town over from us is a small amusement park, with a mini golf course, a driving range, a racetrack and two arcades (one for regular video games, one for redemption for prizes). It’s never particularly crowded, but is always a nice way to spend an afternoon or a...
by Jeffrey Henning | Apr 1, 2011 | Blog
It has become fashionable to say that the survey is dead. Ray Poynter, founder of The Future Place, and as passionate a public speaker as we have in market research, interrupted a measured defense of survey research with the cry of “Rubbish!” Ray said that he expects...
