by Jeffrey Henning | May 1, 2011 | Blog
One town over from us is a small amusement park, with a mini golf course, a driving range, a racetrack and two arcades (one for regular video games, one for redemption for prizes). It’s never particularly crowded, but is always a nice way to spend an afternoon or a...
by Jeffrey Henning | Apr 1, 2011 | Blog
It has become fashionable to say that the survey is dead. Ray Poynter, founder of The Future Place, and as passionate a public speaker as we have in market research, interrupted a measured defense of survey research with the cry of “Rubbish!” Ray said that he expects...
by Jeffrey Henning | Mar 1, 2011 | Blog
International surveys may be the type of survey-research projects most likely to go over budget, costing you more dollars, pounds and Euros than you planned for. As I think back over 22 years of research studies, the majority of project overruns involved fielding a...
by Jeffrey Henning | Feb 9, 2011 | Blog
Mike Brown of The Brainzooming Group spoke at today’s AMA virtual event, “Changing the Game: Innovations for Future Success”. Innovation is “a fundamental, valuable improvement relative to the status quo”, yet – despite the importance of innovation – many...
by Jeffrey Henning | Feb 1, 2011 | Blog
When you think of “data collection,” you typically think of focus groups, mall intercepts, CATI, IVR, OMR and the like. One of my mentors early on taught me to look for unconventional sources of data to answer client questions, and her advice is more useful than ever...
by Jeffrey Henning | Jan 1, 2011 | Blog
Nothing is more nebulous in marketing than brands. What are they? Why do people adopt one brand over another? What makes people brand loyal?It’s not like we evolved to relate to brands. Heck, we weren’t even intelligently designed to relate to brands. After all,...
