Of the 707 unique links shared by the Twitter #MRX community last week, here are 7 of the most retweeted.
- CASRO Seeks Comments on Draft Social Media Research Guidelines – CASRO’s Social Media Research Task Force has released for public comment guidelines for conducting social media research. The deadline for comments is September 2.
- It’s time for market research to join 21st Century – Ray Poynter (who will soon head up Vision Critical UK) takes on the CASRO guidelines and those of other trade organizations with his four principles for conducting “new” market research – “The ethics of NewMR should be based on: 1) The law; 2) Not doing things likely to outrage the public; 3) Creating high standards (and that can include charter marks and ISOs for those interested); 4) Emphasising the need to be open and honest”.
- An ethical dilemma – Brian Tarran, editor of Research magazine and Research-live.com, takes up the debate from Ray, emphasizing the need for market research to better regulate itself with a timely analogy to British journalism. See the comments for a wide range of viewpoints.
- The Data Privacy Debate: Defining The Future Of An Industry – On Monday August 22, Andrew Jeavons of Survey Analytics will moderate a debate on social media privacy featuring Peter Milla (who took the lead in drafting CASRO’s recommendations), Ray Poynter, Adam Phillips, Michalis Michael and Tom H.C. Anderson.
- 2011 Innovation In Market Research Awards – Speaking of Tom, he issued a call for nominations (due August 31) for the EXPLOR Innovation in Research and the NGMR Disruptive Innovation Awards. The awards will be presented at The Market Research Event (TMRE) in Orlando the week of November 7. Judging by the over 80 retweets of Tom’s call for nominations (making it the #1 RT of the week), expect competition to be fierce!
- The mobile hype ends here – Reg Baker, president of Market Strategies International, writes for Research a direct rebuttal of Jay Pluhar’s Research column, “Mobile research: No time like the present” (which itself made last week’s top tweets).
- Quick Poll: Have you read the Terms of Service for Twitter, Facebook, and LinkedIn? – Here’s another way to contribute to the social media research debate: Annie Pettit would love it if you’d answer her three quick polls on whether you’ve read the TOS for the top 3 social networks. Vote and you can see the answers so far.
As always, you can follow the #MRX discussion on Twitter. And on Twitter search results, you can now toggle between Top Tweets, All Tweets, and Tweets with Links: check it out at http://twitter.com/search/%23MRX.
Author Notes:
Jeffrey Henning
