Crowd-Shaped Surveys: Adapting the Experience Based on Prior Respondents

Traditionally it doesn’t matter whether you are the first or last respondent to take a survey. What you see is a function of how you answer the questions. But an increasing number of surveys leverage input from the crowd to shape the experience of subsequent respondents. What the last respondent sees is changed by how the first respondent answered. What might be possible if we use earlier respondents to help shape what later respondents see?

Read more at ASC.org.