Of the 761 unique links shared on the Twitter #MRX hashtag community last week, here are 6 of the most retweeted:

  • Global MR industry grew 2.8% in 2010, says Esomar – Robert Bain of Research sums up Esomar’s annual report on the state of the industry. Total MR revenues are up (after inflation) 1% in Europe, 3.1% in North America, 13.9% in Latin America but down in the Middle East. MR Web also has the details.
  • Social media around the world – Steven Van Belleghem shares more than a thousand statistics about social media usage in 30 countries:

    View more presentations from steven van belleghem
  • Lead! A sea change is coming– Ian Lewis of Cambiar presented the results of “The Cambiar Future of Research Study” at the AMA Research & Strategy Summit. Cambiar interviewed 160 corporate researchers about the shape of the industry through 2020. Some key trends:
    • “Researchers are expecting major change.”
    • “Corporate researchers will be consultants more than researchers.”
    • “We’ll have global responsibilities.”
    • “The future is about listening, measuring emotion, and mining knowledge.”
  • What’s next in online and social media research? – In another presentation of trends, Ray Poynter of Vision Critical summarized 12 key trends “reshaping the research industry” at AMSRS 2011 conference in Sydney.
  • Qualitative Online 360: Call for Speakers – Want to go to Milan January 18-19 for the 2nd annual online qual conference? You’ll need to get your speaker proposal in by October 18.

As reported by Steven Van Belleghem, 80% of people are aware of Twitter, but only 16% are using it. You can start using Twitter simply by lurking in the #MRX community!

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.