Of the 747 unique links shared on #MRX last week, here are 6 of the most retweeted (after counting no more than one tweet per company and excluding links that made last week’s roundup):
- Are online panels finished? – One of my favorite features of Researchmagazine is the monthly Head-to-Head debate series. In this edition, Pulse Group’s Bob Chua and uSamp’s Gregg Lavin take on the perennial question of the future of online panels. Some of the other Head-to-Head debates:
- The Future of Market Research Communities – 5 Trends to Watch in 2012 – Ushering in prediction season, Job Muscroft of the research agency Face says MROCs in 2012 will become central information hubs, will host more strategic co-creation, will integrate the social-media data streams of participants, will offer rich access through mobile devices and will integrate more automated analysis.
- How Not to Get Market Research Clients – Dana Stanley, now with Survey Analytics, transcribes a Radio NewMR interview in which Tiffany McNeil, the Strategy & Insights Manager at Del Monte Foods, shares her thoughts on research suppliers and innovation.
- Normification v Gamification; or; What Can We Learn From The Klout Backlash? – Tom Ewing uses changes at Klout to highlight a perennial problem for any researcher running a tracking study or maintaining a normative database: the paradox of how improvement invalidates past norms and makes the entire methodology seem less reliable.
- Young researchers: a big agency view – As part of Research magazine’s continuing coverage of young researchers, Jessica Boize shares thoughts on her first year working for Ipsos Mori.
- Australian government breaks MR spending record – The Australian government increased spending on market research by 4.5% to A$33 million in order to better understand “public opinion on issues such as carbon tax, broadband, gambling and tobacco packaging”.
Author Notes:
Jeffrey Henning
