by Jeffrey Henning | Nov 17, 2011 | Blog
Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its Masters of Marketing Research program. Why the move towards neuroscience? Consumers don’t always have a very good...
by Jeffrey Henning | Nov 16, 2011 | Blog
Merrill Dubrow of M/A/R/C Research presented at the UGA’s 30th anniversary MMR celebration in Athens, Georgia, on Monday. “The most important 5 years in the history of market research is upon us,” Merrill said. “We’re not as relevant as we want to be. Everybody is...
by Jeffrey Henning | Nov 15, 2011 | Blog
Dr. Niels Schillewaert of Insites Consulting discussed social media research at the University of Georgia’s 30th anniversary celebration of its MMR program. He opened with a story of his two boys building towers with toy blocks only to joyfully knock them down. This...
by Jeffrey Henning | Nov 12, 2011 | Blog
Of the 947 unique links shared by the #MRX Twitter community last week, here are the 1% (rounding up) that were retweeted the most: The Winners of The Research Transformation award – Jon Puleston, VP of innovation for GMI, ran a contest for the Festival of NewMR in...
by Jeffrey Henning | Nov 11, 2011 | Blog
Where do the largest companies spend their market research budget, so that they can help their organizations the most? How do they innovate bigger and better, develop strategies that align with customer needs and continuously support product deployment to consumers at...
by Jeffrey Henning | Nov 9, 2011 | Blog
Bruce Bueno de Mesquita, a professor with New York University and Stanford and author of The Predictioneer’s Game: Using the Logic of Brazen Self-Interest to See and Shape the Future, discussed wht makes organizations work at TMRE 2011. “Surprising, sad truths”...
