by Jeffrey Henning | Dec 24, 2011 | Blog
We’re counting down the Top 10 posts of 2011 on “Innovation Evolved”. Originally published August 10, here’s #8 on the countdown. Nothing says summer like movie blockbusters, and nothing says blockbuster quite like trilogies and multipart...
by Jeffrey Henning | Dec 23, 2011 | Blog
We’re counting down the Top 10 posts of 2011 on “Innovation Evolved”. Originally published July 7, here’s #9 on the countdown. Today Roxana Strohmenger, a Forrester analyst, moderated a debate on the future of mobile market research, taking a...
by Jeffrey Henning | Dec 5, 2011 | Blog
A common challenge when writing closed-ended questions is enumerating all the most common choices. Getting this wrong can often lead to bias. Alternatively, a crowd-shaped choice list adapts to reflect consumer responses. It can start out like a conventional...
by Jeffrey Henning | Nov 25, 2011 | Blog
Last week I attended the 30th anniversary of the first graduating class of the University of Georgia Masters of Marketing Research program in Athens, Georgia, where I managed to work an R.E.M. reference into my presentation: for a slide on “Business Acumen” I played...
by Jeffrey Henning | Nov 18, 2011 | Blog
Of the 747 unique links shared on #MRX last week, here are 6 of the most retweeted (after counting no more than one tweet per company and excluding links that made last week’s roundup): Are online panels finished? – One of my favorite features of Researchmagazine is...
by Jeffrey Henning | Nov 17, 2011 | Blog
Dr. Michael Smith of Neuro Focus and Charles Guilbeau of Anheuser Busch discussed neuroscience at the UGA’s 30th anniversary celebration of its Masters of Marketing Research program. Why the move towards neuroscience? Consumers don’t always have a very good...
