
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.