The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.
Common Mistakes when Writing Survey News Releases
Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when reporting survey results: Overgeneralizing. Claiming “X% of widget vendors use the cloud” is an exaggeration of how...