by Jeffrey Henning | Sep 30, 2021 | Blog
Our standard practice for business-to-business surveys and surveys of our clients’ own house lists is to include the responses from incomplete surveys. Depending on the topic and the length of the survey, 10% to 30% of respondents may not complete the entire...
by Jeffrey Henning | Aug 31, 2021 | Blog
Bipolar scales such as Completely dissatisfied to Completely satisfied tend to be overused and misused in survey research today and can often be replaced with unipolar scales such as Not at all satisfied to Completely satisfied. And even when bipolar scales are more...
by Jeffrey Henning | Jul 30, 2021 | Blog
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of...
by Jeffrey Henning | Feb 8, 2021 | Blog
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and then travel and do the interviews. Two of my favorite CTO interviews occurred when I was transferred to England for a...
by Jeffrey Henning | Sep 23, 2020 | Blog, MRII
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I get to take a more helicopter view of issues affecting our industry. I get to see significant...
by Jeffrey Henning | Jun 3, 2020 | Blog, MRII
At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...
