Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.
Issues with Grid Questions
Grid or matrix questions are a concise technique for visually representing a series of items to be rated on a common scale. Unfortunately, grid questions raise a number of issues.
6 Ways to Outcompete Other Newsmaker Surveys
The pitching of newsmaker surveys is becoming more competitive, with PR professionals improving the comprehensiveness of their campaigns.