A Decade of Continuous Innovation
As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous innovation. At this point, our team has logged 2,128 suggestions for process improvements and implemented 825 of them in...
Yes/No Questions vs. All-That-Apply Questions
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
The Case for Fully Labeled Scales
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
Weighting Survey Results
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced in 2021 news releases, only 9% were weighted. Post-stratification weighting is typically done once a survey is complete...