by Jeffrey Henning | Mar 31, 2022 | Blog
Sometimes you have to say “No” to yes/no questions! While such questions are easy to write, they are not right for every task.
by Jeffrey Henning | Feb 28, 2022 | Blog
Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
by Jeffrey Henning | Jan 28, 2022 | Blog
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced in 2021 news releases, only 9% were weighted. Post-stratification weighting is typically done once a survey is complete...
by Jeffrey Henning | Dec 20, 2021 | Blog
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one...
by Jeffrey Henning | Nov 17, 2021 | Blog
Agreement scales, measuring how much the public agrees or disagrees with a particular idea, are one of the most popular types of questions. Unfortunately, they are also one of the least reliable types of questions. Since respondents tend to exaggerate their actual...
by Jeffrey Henning | Oct 28, 2021 | Blog
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...