The Diseconomies of Scale of Survey Research
Typically the more you purchase, the lower the price. Not consistently so with survey sample size.
Modular Surveys: Shorter Surveys with More Questions
Given the trend towards 8-minute surveys, how do you shorten your survey while packing in as many questions?
Replace Annual Plans with Agile Strategic Planning
While we use agile software development, we only recently switched to agile strategic planning.
Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.