Rating Scales to use when Writing Surveys
To follow the best practice of using 5-point fully-labeled unipolar scales, use common rating scales like the following.
The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
Reporters are trained to ask these key questions about survey research results.
Maximizing Respondents’ Cooperation: Applying H.P. Grice’s 4 Cooperative Maxims
Respondents apply a conversational frame when answering survey questions.
Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.