The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate researchers, with extensive content curated by and for corporate researchers. Eyes were on the future, with presenters discussing emerging technologies, including mobile research, agile market research, storytelling and infographics.
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Top 10 Posts
- The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
- Rating Scales to use when Writing Surveys
- When and How to Use Bipolar Scales
- Mind Modeling: Identifying Cheez-It’s Distinctive Attributes
- The Ideal Survey Length
- Market Research Conference Calendar
- Rewrite Agreement Scales to Eliminate Acquiescence Bias
- Sport Superstitions: Wearing Team Colors
- Looking to Census Experiments to Ask About Race and Ethnicity
- Sports Superstitions: Silly Superstitions of Others