The fourth annual Corporate Researchers Conference from the Marketing Research Association proved why it has become a premier event for corporate researchers, with extensive content curated by and for corporate researchers. Eyes were on the future, with presenters discussing emerging technologies, including mobile research, agile market research, storytelling and infographics.
Cart
Top 10 Posts
- Market Research Conference Calendar
- When and How to Use Bipolar Scales
- Rewrite Agreement Scales to Eliminate Acquiescence Bias
- Pros and Cons of Including Partial Responses to Surveys
- Use Menu-Based Conjoint (MBC) To Model Related Purchase Decisions
- Rating Scales to use when Writing Surveys
- The Ideal Survey Length
- Boxed Water™ National Survey Reveals Recycling Apathy Among Gen Z/Millennials
- Issues with Grid Questions
- The High-Tech, Low-Effort Loans Winning Over Online Shoppers