by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making. The work we do to...
by Jeffrey Henning | Oct 6, 2015 | Blog
Annie Pettit, Ph.D. of Peanut Labs and Marc Alley, PRC of 1st Global had a point/counterpoint debate about the role of Big Data in market research. Annie is an industry-leading thought leader; Marc Alley is researcher who has transitioned into a role of data science....
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo discussed corporate affairs research, which “moves beyond the consumer and into the realm of the general public,...
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation journey. Samsung needed a common process for innovation, research, and commercialization for the North American markets....
by Jeffrey Henning | Oct 6, 2015 | Blog
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better concept testing. Bob defines a concept as “a succinct representation of an idea; a positioning, advertising, or new product...
by Jeffrey Henning | Oct 5, 2015 | Blog
Janel Faucher, a research manager with AOL, talked about qualagility. “Our R&D team came to us with over 200 product ideas, an unprecedented research request.” To top it off, the deadline was short, there was no added budget, and the team has four full-time...
