by Jeffrey Henning | Oct 23, 2015 | Blog
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. But what can we learn from a time-traveling, two-hearted alien obsessed with Britain? The first thing that we can learn is the sheer constancy of human nature....
by Jeffrey Henning | Oct 7, 2015 | Blog
At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the University of Maryland discussed the types of insights that computer science can find and will delve into 1) which parts of...
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis, Edward Largo, Ph.D. of Altria and William Stewart of Povaddo discussed corporate affairs research, which “moves beyond the consumer and into the realm of the general public,...
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference, Scott Lazarczyk and Manvir Kalsi of Samsung discussed Samsung’s innovation journey. Samsung needed a common process for innovation, research, and commercialization for the North American markets....
by Jeffrey Henning | Oct 6, 2015 | Blog
Bob Cuneo of Brädo Creative Insight transformed his ad agency into a marketing research firm to more creatively meet client needs through better concept testing. Bob defines a concept as “a succinct representation of an idea; a positioning, advertising, or new product...
by Jeffrey Henning | Oct 6, 2015 | Blog
At the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Greg Heist, the chief innovation officer of Gongos, discussed how primary data can be linked with hard data streams to inform smarter decision making. The work we do to...
