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Storytelling Through Agile Marketing
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen....
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found...
Researchscape International Reports Sightlines Member Satisfaction “Off the Charts” for B2B Service Providers
Researchscape International, a Boston-based professional market research firm, has completed analysis of a comprehensive survey of Sightlines member...
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With Personalization, Less Can Be More
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For...
New RFP Research Provides Insights on Winning and Keeping Agency Clients
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable...
Main Street Monday – Survey Reveals Small Businesses Investing in Technology for Increased Sales, Growth
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business...