by Jeffrey Henning | Jun 19, 2017 | Blog
New to this wave, the GreenBook Research Industry Trends survey went beyond its traditional look at research training and education to focus specifically on the Masters of Marketing Research (MMR) programs in the United States. The survey was fielded in April, 2017,...
by Jeffrey Henning | Jun 13, 2017 | In the News
Cloud adoption is on the rise. According to a recent Gartner prediction, the worldwide public cloud services market will grow 18 percent in 2017 to $246.8B, up from $209.2B in 2016. As more and more organizations move to the cloud, many IT teams are tasked with...
by Jeffrey Henning | Jun 4, 2017 | Uncategorized
B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have...
by Jeffrey Henning | Jun 1, 2017 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to...
by Jeffrey Henning | May 31, 2017 | B2B Surveys, In the News
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current...
