For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome.
In February and March 2016, content and demand generation services provider WBR Digital and emarketing marketing automation service provider emarsys surveyed 254 retail professionals in the US at companies with annual revenues under $100 million.
Read more at eMarketer.