by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
by Jeffrey Henning | Jul 9, 2018 | Uncategorized
The New England Council is pleased to again partner with The Commonwealth Institute (TCI) on its Women’s Leadership Development in Massachusetts 2020 Impact Study, the 3rd annual state-wide study focused on understanding employers’ actions to develop, retain, and...
by Jeffrey Henning | Jul 7, 2018 | Uncategorized
New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to...
by Jeffrey Henning | Jul 4, 2018 | Consumer Surveys, Government and Policy Surveys, In the News
On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a Bay Area public relations. The findings from San Francisco boutique PR agency Bospar indicate that Trump has 24 percent...
by Jeffrey Henning | Jul 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss....
