by Jeffrey Henning | Apr 17, 2019 | Blog, MRII
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best...
by Jeffrey Henning | Apr 16, 2019 | Blog, MRII
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, Jodie McInerney and Sandip Narang of Burke discussed how they applied agile techniques to in-person research. Their client, a cat litter brand team, needed a new strategic...
by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys
A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...
by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Real Estate Surveys
More than three quarters of existing homeowners say they feel more confident with their second purchase. In a survey conducted in March for Mr Cooper, Researchscape International found that 22% of first-time buyers underestimated closing costs, 20% didn’t use a...
by Jeffrey Henning | Mar 27, 2019 | B2B Surveys, Employee Surveys, In the News
The Institute of Public Relations Research is working with consulting firm RFP Associates to conduct what is believed to be the PR industry’s first national research into the agency search and hiring processes. The results will be presented at the Institute of Public...
