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Study: Thorough Agency Searches Lead To Better Outcomes

by Jeffrey Henning | Jul 31, 2019 | Uncategorized

Big companies spend roughly $15 billion a year on external PR counsel, yet more than a third of their chief communicators aren’t satisfied with their agencies — and even those that are largely content have their share of gripes. That, at least, is according to new...

Efforts to “Upskill” Workers Grow Across Industries

by Jeffrey Henning | Jul 30, 2019 | Uncategorized

…More than half of respondents (56 percent) in a recent survey say they believe today’s employers are not adequately preparing workers with future-forward tech skills. The survey, conducted by Researchscape for Coding Dojo, measures consumer attitudes about...
8 Big Dollar Ideas for Fundraising Campaigns

8 Big Dollar Ideas for Fundraising Campaigns

by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Consumer Surveys, In the News

People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...
Report: Technology Boosts Small Pet Services Businesses

Report: Technology Boosts Small Pet Services Businesses

by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Employee Surveys, In the News, Petcare Industry Surveys, Professional Service Surveys, Small Business Surveys

Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in adapting to an ever-changing market, according to a new report by DaySmart Software, the makers of 123Pet business...
The Impact of the Agency Selection Process on PR Programs and Outcomes

The Impact of the Agency Selection Process on PR Programs and Outcomes

by Jeffrey Henning | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News

While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go...
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