by Jeffrey Henning | Aug 20, 2019 | Uncategorized
The new report, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes”, supported by Researchscape International, provides insights into how Fortune 1000 companies and not-for-profit associations search for and hire...
by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...
by Jeffrey Henning | Aug 19, 2019 | Uncategorized
Through personalization, progressive marketers turn user data and the power of artificial intelligence into fuel for business growth. This is what 98% of marketers believe, according to the Researchscape International survey. A dynamic and targeted experience...
by Jeffrey Henning | Aug 14, 2019 | B2B Surveys, CEO Surveys, Employee Surveys, In the News, Nonprofit Surveys
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable perspectives on how agencies should look at business development and client retention. The new report, “The Impact...
by Jeffrey Henning | Aug 7, 2019 | Uncategorized
The survey results noted: “As salons and spas invest more in technology, their areas of focus speak to the priorities of consumers and the market. The top areas of investment in 2019 for salon and spa owners are marketing software (36%), POS systems (33%) and cloud...
