The survey results noted: “As salons and spas invest more in technology, their areas of focus speak to the priorities of consumers and the market. The top areas of investment in 2019 for salon and spa owners are marketing software (36%), POS systems (33%) and cloud software (16%). They are also investing in hardware.

“While 62% use desktops to run their business, small salon and spa owners also use more mobile technology like smartphones (55%), tablets (42%) and laptops (30%).”

…This survey was conducted by ResearchScape International in partnership with DaySmart Software.

Read the entire article at Massage Magazine

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.