by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys
…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...
by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...
by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...
by Jeffrey Henning | Jan 23, 2020 | Uncategorized
…Trifacta did its best to describe the causes and effects of poor data quality, as well as the most common data sources and data wrangling activities, in its new report, titled “Obstacles to AI & Analytics Adoption in the Cloud.” The study, officially...
by Jeffrey Henning | Jan 23, 2020 | Uncategorized
…The survey found that companies are most interested in customer data, financial data, employee data, and sales transactions. Only 14% of survey respondents said they had access to all the data sources they needed. Bringing in external data presents a new set of...
