by Jeffrey Henning | May 22, 2014 | Blog
Martha Guidry, author of Marketing Concepts that Win discussed her book at “Spring Into Action”, the New England Marketing Research Association conference last week in Waltham, Massachusetts. One of the most common problems she sees with marketing concepts...
by Jeffrey Henning | May 21, 2014 | Blog
Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference last week in Waltham, Massachusetts. “We have a big opportunity in the research industry. Yet everyone is challenging...
by Jeffrey Henning | May 16, 2014 | Blog
It’s almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S. Which I am greatly looking forward to, even though I haven’t put everything into practice that I learnt at last year’s conference! I’ve been trying to be more consciously and...
by Jeffrey Henning | May 13, 2014 | Blog
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq —...
by Jeffrey Henning | May 7, 2014 | Blog
At the Clarabridge user conference last week, Jeff Mango, vice president of consumer and business intelligence for a major telecommunications company, discussed the art of winning over people when launching a new Customer Experience or Voice of the Customer...
