by Jeffrey Henning | May 21, 2014 | Blog
Merrill Dubrow, CEO of M/A/R/C Research, presented the keynote at “Spring Into Action”, the New England Marketing Research Association’s conference last week in Waltham, Massachusetts. “We have a big opportunity in the research industry. Yet everyone is challenging...
by Jeffrey Henning | May 16, 2014 | Blog
It’s almost time for the next Insight Innovation Exchange (IIeX) conference in the U.S. Which I am greatly looking forward to, even though I haven’t put everything into practice that I learnt at last year’s conference! I’ve been trying to be more consciously and...
by Jeffrey Henning | May 13, 2014 | Blog
The most popular research tweet on the Twitter #MRX hashtag in the past fortnight was Tom Ewing’s tweet of this screencap: Cor, I can see why Apple don’t make a big thing about their market research – pages of grids, stone age stuff. #mrx pic.twitter.com/uV1rbPDTSq —...
by Jeffrey Henning | May 7, 2014 | Blog
At the Clarabridge user conference last week, Jeff Mango, vice president of consumer and business intelligence for a major telecommunications company, discussed the art of winning over people when launching a new Customer Experience or Voice of the Customer...
by Jeffrey Henning | May 6, 2014 | Blog
Bruce Temkin of the Temkin Group presented a keynote at the Clarabridge annual user conference in Miami discussing a wide range of customer experience management issues. A key point he made was “What we experience does not equal what we remember. And our loyalty is...
