by Jeffrey Henning | Feb 3, 2016 | Blog
As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults about satisfaction with the National Football League, perceptions of teams and quarterbacks, engagement with...
by Jeffrey Henning | Feb 1, 2016 | Blog
Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry. Looking back to 2015, 35% of all enterprises developed their own apps, and the number of mobile apps in total grew 58% in the United States. Spurred...
by Jeffrey Henning | Jan 26, 2016 | B2B Surveys, In the News
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
by Jeffrey Henning | Jan 26, 2016 | Uncategorized
Consumers are tired of being sold to. Instead they want to hear real stories from real people. Marketers are responding to this shift in behavior by engaging in sustained storytelling. Read more at 1 to 1 Media.
by Jeffrey Henning | Jan 26, 2016 | Blog
See our 2017 Market Research Conference Calendar. Here are the major market research conferences on our radar. January 25-27 CEO Summit MRA South Beach, FL January 28-29 QRC Conference MRIA Toronto February 1-3 Media Insights & Engagement Conference IIR Fort...
