We conducted the PRGN Influence Insights Survey of 1,800 business, marketing and communications professionals across 48 countries to find how organizations are navigating the evolving landscape of artificial intelligence and expanding communication channels. We found that 90% of respondents view brand influence as “extremely” or “very” important to organizational success, with 70% expecting its importance to increase over the next three to five years. Additionally 17% say that their approach exceeds expectations or is outstanding, while 41% say it needs improvement when it comes to managing influence.
Read more on Access Newswire, Greenough, O’Dwyer’s PR and Internationally at Segs
Author Notes:
Logan Mine
