For Greenlight, we conducted an online survey of 1,043 U.S. parents who work full-time and have children 8-18. The survey was fielded February 4 to 6, 2025, and we found that a majority of respondents (70%) report experiencing financial anxiety weekly, and financial literacy ranking #1 as the hardest life skill to teach their children. The vast majority of parents (96%) believe it’s essential for banks to offer financial literacy tools for themselves and their children, with parents saying these tools would help reduce stress (79%) and save time (83%).
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Author Notes:
Logan Mine
