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Intermedia’s 2016 Crypto-Ransomware Report

Intermedia’s 2016 Crypto-Ransomware Report

by Jeffrey Henning | Mar 16, 2016 | B2B Surveys, Cloud Platform Surveys, Cybersecurity Surveys, In the News, Security Surveys

Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT consultants[1] for their perspectives on the scope and costs of this trending malware. The experts’ opinions contradicted...
Storytelling Through Agile Marketing

Storytelling Through Agile Marketing

by Jeffrey Henning | Jan 26, 2016 | B2B Surveys, In the News

For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...

Goodbye, Interrupt Advertising! Say Hello to Sustained Storytelling

by Jeffrey Henning | Jan 26, 2016 | Uncategorized

Consumers are tired of being sold to. Instead they want to hear real stories from real people. Marketers are responding to this shift in behavior by engaging in sustained storytelling. Read more at 1 to 1 Media.

Marketing Trends Report Finds Enterprise Teams Are Slow to Transform to Embrace New Challenges

by Jeffrey Henning | Jan 13, 2016 | Uncategorized

Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This...
Storytelling Through Agile Marketing

Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges

by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News

Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
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