by Jeffrey Henning | Jan 10, 2016 | In the News
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what trends will come to fruition in the New Year? Here’s what some of the industry’s most respected thought leaders had to...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Nov 28, 2015 | In the News
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can...
by Jeffrey Henning | Nov 25, 2015 | Uncategorized
The enterprise is doing its best to build the infrastructure needed to support Big Data, but not surprisingly most organizations are already starting to feel the strain. Data, after all, has a way of accumulating faster than either hardware or software can handle it,...
