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Want To Retain Your Customers? Make It Personal

Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....

Data Is the Golden Ticket to Personalization in Experiential Marketing

by Jeffrey Henning | May 29, 2019 | Uncategorized

Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted...

Surveys: 4 Tips to Create and Extract the Story

by Jeffrey Henning | May 17, 2019 | In the News

Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product.Read more at...
Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders

Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders

by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys

…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...

One Door Survey Uncovers Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | May 16, 2019 | Uncategorized

One Door, Inc., a leading provider of cloud-based visual merchandising software, released Wednesday the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership...
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Top 10 Posts

  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • When and How to Use Bipolar Scales
  • The Case for 5-Point Unipolar Scales
  • The Ideal Survey Length
  • Market Research Conference Calendar
  • Pros and Cons of Including Partial Responses to Surveys
  • Rating Scales to use when Writing Surveys
  • The Myth of Margin of Error
  • Rewrite Agreement Scales to Eliminate Acquiescence Bias
  • Yes/No Questions vs. All-That-Apply Questions

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