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Lots of Data Available – Why Do Customers Still Feel Misunderstood?

by Jeffrey Henning | May 8, 2017 | Uncategorized

Talend, an organization that specializes in cloud and big data integration software, released the results of a survey that looks at the how data is being used by organizations to meet customer expectations. The study, conducted by Researchscape, found that although...

How the Shift to Mobile is Fueling Online Consumers’ Interest in Instant Financing

by Jeffrey Henning | May 4, 2017 | Uncategorized

Online merchants looking to increase their sales volume may want to consider offering instant financing. A study by Researchscape International reveals that 75% of respondents would be more likely to purchase from an online retailer that offers instant financing than...

Many Firms Struggle to Use Customer Data Effectively

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News

Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.

National Survey Shows Instant Financing Will Drive Business To Online Retailers

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys

American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...

The Consumer Behaviors Shaping the Next Generation of Mobile Experiences

by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys

We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.   But it’s not the technology that gets me most excited. Rather...
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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Pros and Cons of Including Partial Responses to Surveys
  • 12 Types of Non-Probability Sampling
  • The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
  • Yes/No Questions vs. All-That-Apply Questions
  • Rating Scales to use when Writing Surveys
  • On the 50th Anniversary of the First Mobile Phone Call, New Study Finds People Would Rather Give Up Almost Anything Than Their Phone
  • E-shoppers prefer ‘Try Before You Buy’ payment choice
  • Multi-Mode Surveys and the Paradox of Choice
  • Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

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