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New Research Reveals Americans Are Increasingly Grilling for Connection and Calm, Not Perfection

New Research Reveals Americans Are Increasingly Grilling for Connection and Calm, Not Perfection

by Logan Mine | Jun 23, 2026 | Consumer Surveys, Food and Fitness Surveys, In the News

We conducted a survey for Challenge Butter of 1,317 U.S. adults, including 1,152 adults who grill to better understand how americans view grilling in their daily lives. We found that the two primary roles of grillers identified as The Zen Griller, who turns grilling...

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