We conducted a survey for Challenge Butter of 1,317 U.S. adults, including 1,152 adults who grill to better understand how americans view grilling in their daily lives. We found that the two primary roles of grillers identified as The Zen Griller, who turns grilling into a moment of relaxation and calm and The Host, who grills to bring people together. The Zen Griller accounts for roughly one in eight, and The Host represents nearly one in five grillers.
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Author Notes:
Logan Mine
