by Jeffrey Henning | Jun 11, 2018 | Uncategorized
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online because they don’t have the chance to see or try on those items first. According to a new national study, online retailers could address this...
by Jeffrey Henning | May 24, 2018 | tcheevers
Speaking with Communications professionals on a regular basis (corporate and agency), the question that has been percolating in my mind is “What’s the optimal cadence for communicating with an audience?” The range seems to stretch from annually, biannually, to...
by Jeffrey Henning | May 8, 2018 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News
LITHIA, FL — Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna Recktenwald’s heart rate led to a hospital visit, just in time to pick up a major issue with her kidneys. Their...
by Jeffrey Henning | May 4, 2018 | Uncategorized
Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. That’s the finding of an Evergage and Researchscape International study regarding the...
by Jeffrey Henning | May 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...
