Verbatim Coding




For each open-ended question from a survey that we ran for you, we will analyze all verbatim responses, create a flat coding frame of categories, and then categorize every response. For explanatory questions, we will include the top 10 categories. For brand lists, we will include all brands with three or more mentions.

We will include these categorizations in the crosstabulation run, so that you can see how responses differed by banner.


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