For Religion News Service, celebrating its 90th anniversary this year, Researchscape conducted a survey of 1,087 U.S. adults from August 16 to 19, 2024. We found that religion will play a vital role in many respondents voting decisions, with a majority (58%) responding that religion will play anywhere from an essential to important role in whom they will support for President. Nearly a quarter (21%) say it will play an essential role. In addition, the vast majority (80%) of respondents say they have close friends or acquaintances of different faiths; this generally holds true across demographics – male/female, generational (e.g., Gen Z, Boomers), and income.
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