The results of our March 2023 study for Greenlight was recently highlighted as they announced their first of its kind credit builder for teens under 18. For our survey we recieved data from 1025 respondents, half of which were teens from 13-18, and the other half parents of children in that same age range. The majority of parents (68%) responded that they have had a difficult experience in their lives as a direct result of having poor or nonexistant credit history. Of the teens surveyed 42% stated they did not have any knowledge of what a credit score is. Many parents (80%) expressed interest in a better solution for teaching their children about credit.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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